INVESTMENT APP
Simplified and redesigned a user-centric investment process for an Indian bank's financial services company
Financial Services
Product Strategy, App Design
Discovery, Research, App design, Interaction design
Seamlessly integrate all the investor needs into a well-curated and easy-to-use platform. ICICI Securities approached us to craft a user-centric digital journey that simplifies the investment process.
We started off with a Discovery workshop with all stakeholders to understand the expectations from this project and vision for the app. This was followed by market research and user research to understand the audience, their expectations and products they use.
Based on discovery and research insights the team came up with a comprehensive product plan to deliver app prototypes for usability testing and developer handoff.
Discovery
Lightning Research, Lightning Talks, Experience Mapping, HMW's (1st Cut), Crazy 8's (1st Cut)
Research
Market Research, Online Survey, User Interviews, Key Insights
Design
App theme explorations, Design, Prototype, Validate, Hand-off to dev
An app where users can learn about investment fundamentals through rise university, get confident with gamified dummy investment modules, invest in stocks and mutual funds.
We focused on crafting user pathways that emphasize consistency and usability, facilitating seamless navigation across diverse offerings for an intuitive user experience. This entailed optimizing information architecture and refining navigation elements to guide users effectively, enhancing engagement and retention.
